In this interview, Thomas talks about his experience in the chocolate business in Switzerland. His start-up, miniSchoggi, is a great example of bootstrapping: In the beginning, Thomas and his partner Rebecca filled custom-made praline orders placed online by making them at home. In the meantime, miniSchoggi has grown to offer courses and corporate events throughout the German-speaking part of Switzerland. They have done so even in the highly competitive field of premium chocolate by focusing on offering customers a unique experience.
Listen in to find out more about:
– Why Facebook is not an ideal platform for miniSchoggi
– The challenges of managing a fast-growing young company
– The cocoa bean supply chain and the Swiss influence on it
– His advice to invest more in technology from the very beginning
Thomas and Rebecca recently appeared on Aeschbacher – watch it here!